The impact of the marketing mix on the loyalty of students at the Mardoum branch of Bani Waleed University

Abstract

This study aimed to identify the impact of the seven-pronged marketing mix on the loyalty of students at the Mardoum branch of Bani Walid University. A comprehensive survey method was chosen, as the actual number was approximately 92 students. The questionnaire was used as a tool for collecting data. The study reached a set of results, the most important of which was the presence of a statistically significant impact of the marketing mix on student loyalty. The study also recommended a set of recommendations, the most important of which was the development of educational and technical services at the branch by modernizing the laboratories and library, and expanding the scope of specializations in line with the requirements of the labor market in the region.