الخدمات المالية الإلكترونية المقدمة من المصارف التجارية ودورها في تعزيز الربحية
DOI:
https://doi.org/10.58916/jhas.v10i2.765الكلمات المفتاحية:
المصارف التجارية، الخدمات الالكترونية، الربحية، المؤسسات المالية، تكاليف الخدماتالملخص
تعد المصارف التجارية من المؤسسات المالية التي لها دور كبير في الدفع بعجلة التنمية بما تقوم به من دور الوساطة المالية بين وحدات الفائض المالي ووحدات العجز المالي وبذلك تقوم بتعظيم الربحية. هدفت الدراسة إلى التعرف الى ما مدي دور الخدمات المصرفية الالكترونية في تعزيز ربحية المصارف التجارية الليبية، من خلال اتباع المنهج الوصفي التحليلي واختيار عينة من موظفين المصرف التجاري الوطني فرع سبها، تم الاعتماد على البيانات الأولية والتي جمعت بادة جمع البيانات الاستبيان. توصلت الدراسة الى ان الخدمات المصرفية الالكترونية المقدمة تساهم في تعزيز الربحية للمصرف وكذلك تساهم في تخفيض تكاليف الخدمات وبالتالي تعزيز الربحية. توصي الدراسة القائمين على إدارة المصرف بالتوسع في تقديم الخدمات المصرفية الالكترونية لزيادة الإيرادات والربح.
التنزيلات
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كيفية الاقتباس
